LGP

Project Summary

Where it started: global

TCL-Best Buy Collaboration

TCL and LG&P collaborated to craft a transformative in-store experience, enhancing the TCL brand's presence and engaging shoppers across Best Buy stores nationwide.

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Collaboration

Innovating

Display experience

Immersive

Technology

TCL approached us to create a permanent fixture that not only showcased TCL as a premium TV brand but also appealed to Best Buy's audience.

The primary objective centered on fashioning a permanent fixture that would do more than merely spotlight TCL as a premium brand in the TV market.

We needed to craft a compelling experience that resonated with Best Buy’s diverse and savvy shoppers, engaging and intriguing them in the world of TCL's superior offerings.

Crafting a Captivating

Visuals and Aesthetics

Shoppers seek immersive experiences and interaction with products. Visual appeal and sleek aesthetics psychologically signal desirability, driving them to want to buy now.

LG&P tailored a bespoke shopping experience with visually striking TCL displays comprised of heet walls and endcaps. These were installed across 1,000 Best Buy stores. This work transformed the in-store experience, enhancing TCL's premium brand representation and shopper desire.

3 variations of Best Buy heet walls, deployed across 1,000 stores.
4 variations of Best Buy Endcaps, installed in 1,000 stores.
Collaborative efforts with Brightsign, Bluefin, and Nexmosphere led to a transformative in-store experience, elevating the TCL brand and convincing Best Buy shoppers to buy their premium home entertainment right then and there.

Transforming Retail

TCL Industries

Project Summary

Where it started: global

Collaboration

Innovating

Display experience

Immersive

Technology

Enhancing TCL's Brand at Best Buy

Crafting a Captivating

Visuals and Aesthetics

Premium Shopping Design

Shopper Experience Transformation

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1,000

3

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