Project Summary
Where it started: global
Fitbit partnered with LG&P to launch the Fitbit Ionic in a competitive smartwatch market. To make a lasting impression, they created immersive displays that showcased the smartwatch's unique features. With 11 displays in 2,400 stores across the United States and Canada, Fitbit's approach successfully captured the essence of the Fitbit Ionic, helping the brand stand out in a crowded space.
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Shoppers need convincing
when brands stretch
- Fitbit is known for innovative wearables, but the smartwatch market is crowded and highly competitive.
- To make a lasting impression, Fitbit needed a display experience that showcased the unique features of the Fitbit Ionic.
- Attention to detail and a design that mirrored the product's quality and complexity were crucial to capturing the essence of the smartwatch.
To see is to believe
11
displays
2400
stores
Regions
United States and
Canada
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