Project Summary
Where it started: global
Hudson Yards Pop-Up
Municipal faced a time-sensitive challenge to create a temporary Pop-Up-shop at Hudson Yards for Mark Wahlberg's new brand. With no time to produce custom fixtures, the team adapted existing infrastructure, utilizing stock and off-the-shelf elements. Graphics delivered the brand essence in an eloquent, personalized shopper experience–designed, produced, and installed in under 30 days.
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The Shopper
Trifecta
Timing: Holiday gift-giving kicks off a big holiday spending season for shoppers.
Novelty: Shopper demand spikes with a hot athleisure brand, started by a celebrity.
Experience: A buzz-worthy shopper experience delivered through style, attitude and personalization in the heart of a hip shopping destination.
Experience &
Design Efficiency
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