LGP

Lighting energizes, relaxes, and transforms our mood, but the category was slow to evolve from functional to more experiential offerings.

Inspiring

the shopper

Research confirmed that we needed to create an emotional connection; we had to entice and excite shoppers to see and feel the mood-boosting benefits of Philips Hue.

We created 8' of on-shelf, interactive tech synchronized to match movie content, dim, brighten, and change colors to powerfully connect consumers to smart lighting.

We transformed the landscape of smart lighting and consumer thinking through emotional experience and inviting shoppers to explore.

8,000

Paired products

1,000+

Stores

Streamlined-1

stand-alone network

Remote

Content support

180

Days brief to in-store

‍

Philips

Hue

Project Summary

Where it started: global

Technology

Lighting

Interactive

Smart Lighting

Changing a historical mindset

Inspiring

the shopper

Delivering the lightbulb moment

Changing the category landscape

8,000

1,000+

Streamlined-1

Remote

180

Address

Email

Phone