Project Summary
Where it started: global
From Education to Proliferation to Limitless Possibilities :
As the adoption of Smart Home technology moved from the Early Adopters to the Mainstream, the market flooded with products and connected categories emerged. Educating shoppers was a key part of the growth of this segment at retail. As Smart Home exploded, education was not enough. Savvy shoppers were seeking more immersive experiences, the store was the place to go to test and compare. And with it, retail adapted.
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The future
is limitless.
Defining smart homes for the future
Smart homes will no longer be just about cool devices and gadgets, but about creating life-changing conveniences and valuable knowledge and experiences designed to improve our lives. Understanding the role of retail in this future state is where the opportunity exists for brands and retailers that compete in this space. LG&P has been a part of the journey, and will continue to define the future of a Smart Home for all shoppers.
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